beer, a love story...

I don’t drink as much as I should...well, at least not as much as I should if I still want to be considered an ‘expert’ which, I guess, at one time I sort of was. But when I do, like most folks around here, it’s usually a beer. My first beer was a Heineken, of all things, shared between at least three of us boys, stolen out from one of our parents’ stash, and furtively gulped down in the woods out behind the house. Like most folks, I didn’t quite get it at first—but, there it was—a new experience. It wasn’t terrible, but I didn’t quite get the appeal either. When I got older, drinking beer with the guys was sort of ‘something that you did’ and I latched on to Budweiser—I appreciated the red label, (red was my favorite colour!) and, of course, the cool chef at my restaurant drank it. It was my ‘favourite’ beer, because, well, everyone needs a favourite, right? Then one night, at a party, a friend produced a Guinness.

I’ll never forget that first sip—bitter...rich, intense. At first taste, I was not a fan—I thought, fleetingly, that it might have been a joke drink—you know, like you’d find a fart scented perfume at a novelty shop or something. It was too much—it reminded me of when the soda machine at work broke and you got a cup of undiluted syrup...It reminded me of a coffee from a gas station that had been stewing since yesterday morning...It reminded me of hot tar. Then I had a second sip, and I began to recognize that all those big flavours were there on purpose, and that they even fit together in a sort of weird architectural balance—a structure—by the end of the bottle, I was hooked. I still love that beer—although, I have to admit, it’s no longer quite as devastating to me as it was that first time...it’s a context thing. That bout with Guinness lead me on a long quest—It opened up a world to me, flavours that I’d never before encountered—the world of the art of the glass...

We had a pizza joint in my home town, Double Dave’s, which offered an ‘alternative degree program’ (...it was a college town...) where one could earn diplomas and degrees in the beers of the world. My brother was an employee for just long enough for the two of us to earn our doctorates , that is to say, we tried them all—an invaluable experience for a couple of youngsters and one that has shaped my tastes in the years since. Most of the beers they had were, I know now, fairly mainstream, the ‘Budweiser’ of their respective countries; but luckily, a few were good introductions to the world that was just starting to open up to the average consumer back at that time, the world of ‘craft beer’.

A few years later, I was lucky enough to work in a brewpub in my hometown. I was on the opening crew and got to work with a selection of beers made for us alone—we were encouraged to be creative and to try to use the beers in our cuisine—it was awesome, I took every opportunity to quiz the brewmaster and spent my breaks spying on the brewery and hoping for a chance to play. It was invaluable for me to see, first hand, that beer was something that could be made—it sounds silly, I know, but it’s true—when you see something done, it makes it possible, not theoretical. It makes it real, it’s the same with cooking—you can read all you want, but until you see it done, it’s just a theory. We were busy at the start, but it didn’t work out, they had a bad chef and an owner with no experience and they failed within 2 years, I was gone in just a few months. The beer (and the experience), however, was wonderful and it’s really too bad it didn’t live on...

By the time I moved to San Francisco, I had begun to flirt, even start to get serious with ‘the other beverage’. Wine, to the average male Texan in those days was generally considered a necessary evil at an event, you know, so the girls would have something sweet to drink; but in the years between that first Guinness and through my gradual ascension into finer dining, I had come to understand that it was actually quite a bit more. So much so, in fact, that it is generally accepted that culturally, wine is the only important beverage in a fine restaurant setting. Imagine that bottle of Bud on a white tablecloth; you’ll see what I mean...And accept it I did, especially once I found the ‘college with a thousand classrooms’ that is the California wine country. I learned in earnest, especially at my work, where my professors brought the class to me, and for at least an hour or two a week I was treated to tastings of some of the world’s best organic wines, the wines that made up Millennium’s incredible (and the world’s largest) exclusively organic wine list. But through it all, I never lost interest in my first bottled love—beer—in fact, I learned even more, thanks to a fella named Captain Jack Fecchal, B.L.F.

Captain Jack was an oddball when he came to work with us at Millennium; it was by way of Italy, where he had attended a cooking school, and Colorado, where he apparently attended an Ultimate Frisbee school. Colorado was, and still is, ground zero for the US homebrewing movement. In fact, just weeks after President Carter signed the bill that legalized it, a couple of guys named Charlie Papazian and Charlie Matzen launched the American Homebrewers Association (AHA) in Boulder, Colorado on December 7, 1978 (happy birthday, AHA!) with the publication of the first issue of Zymurgy magazine. Captain Jack had apparently minored in this fairly recent but grand tradition at his Frisbee school, and by the time he got to California, he brought his knowledge and the tools of homebrewing with him. I was lucky enough to brew my first few batches with him on his elaborate 10 gallon system made up of converted kegs, propane burners, plumbing supplies and recycled angle iron, all welded together into a giant contraption that brought tears to the eyes of his roommates, especially when they realized that it wasn’t going to just ‘go away’, as they had earnestly hoped. We brewed several ‘all grain’ batches, the most difficult style, which means that we actually did the serious lab work of converting starch into sugar over low heat for long periods before applying yeast to ferment. I was glad to have learned this method, but was also a little happy to later discover that there were easier methods involving extracts and partial extracts that brewed some reliably tasty batches with quite a bit less time and work; I (and my wife) was also a bit pleased to discover that giant contraptions were not, necessarily, critical to the success of the batch. Beer was fun.

Wine, however, was where my brain continued to lead me, and my ‘expertise’ in that field continued to grow; I was even invited to be a judge at a prestigious wine event in Los Angeles—I was one of many judges, granted, but I was honoured, nonetheless. Beer was still a hobby, not a serious pursuit, and though it did occasionally appear in our restaurant as a feature, or in a serious trade magazine in some article or another, it was not ever something I allowed myself to believe was ever quite as important as wine. Beer was for fun, wine was for work.

I never really understood why wine culture was so much different than beer culture, but I did (and do) think about it a lot. Wine has a reputation, among ‘regular’ folks as being a snob’s drink—something that has bothered me since day one. It is, after all, just a beverage, just a way to lubricate social interaction, to relax, to consume the same drug that beer delivers, but by way of grapes instead of grains...so why all the fuss? Why does wine get ritual where beer gets games? Why does beer get neon lights when wine is lit by candles? Why does wine require a jacket when beer gets a t-shirt and blue jeans? It really does just come down culture.

When Nicole and I travelled to Europe, I went as a wine enthusiast. I was excited to experience wine close to the source, to see the old Chateaus and vineyards, to taste and to explore. I was also fairly poor—we were not going on a wine tour, per se, we were going to experience what we could, but also what we could afford. So we bought cheap, Budweiser cheap. We bought what was on the shelf at the corner stores, and I was pleased to discover, we bought quite well. At first I thought I was just lucky—after all, I had tasted literally hundreds of wines at this point, and how cool was it that with wines that were averaging in price around 3 to 5 dollars a bottle, how lucky was it that we kept scoring with completely drinkable bottles of regular wine? Everything else around us, hotels, restaurants, coffee, was more expensive than home, but bottle after bottle presented cheap but drinkable wine! I, at first, like I said, felt lucky, but as time went on, I had to admit, I started to get a little annoyed.

You probably know what kind of wine 3 or 5 bucks would get you here. You probably also know how much it would cost you to buy an equivalent amount of cheap, yes, but also entirely drinkable beer. It didn’t take long for me to figure out why wine is a North American snob drink and why our mainstream culture prefers beer.

In 2004 and 2005, I was lucky enough to attend the Book and the Cook Festival in Philadelphia, as an author (co-author of ‘The Artful Vegan’, 2001 Ten Speed Press) and as a cook alongside my old friend and mentor (and fellow beer enthusiast) Chef Eric Tucker. We reunited those two times to prepare a five course dinner paired with the beers of Philadelphia’s treasure, The Nodding Head brewpub. The Nodding Head is co-owned by a group that also includes Monk’s Cafe, easily one of the most important bars for the true beer enthusiast in North America—and it was there that we found the beer bible, a menu including over 200 beers—some available nowhere else in the world, and it was also there, under the excellent tutelage of the owner, Tom Peters, that we attempted to taste every one of them. Or something like that; it gets a little fuzzy. The important part of the story is this—we were in a hallowed hall of beer—surrounded by the best of the best—and the most expensive bottles were still well under 50 bucks. Try finding that with wine...Try finding that with anything; the best of the best just doesn’t have a good habit of staying that far under the dollar amount of the average person’s single days paycheck.

It’s a cultural thing; I guess, when I thought about it, I started to understand. In Europe, where drinkable wine is cheap, and I do mean cheap, the ‘average, regular’ person can afford to enjoy a glass or two, without making it a special occasion. But here, for those prices, the fact is that we often get undrinkable swill (sorry, North American wine industry, but you know it’s true.) Here, the ‘average, regular,’ person is going to choose a cheap, perfectly drinkable beverage that doesn’t break the bank. I appreciate wine, good wine, and I really appreciate great wine, but the fact is, that until all those ‘average, regular’ folks come on board, the culture of North America is going to continue to prefer their beer. And , well, maybe if I drank a little more, I’d have the time to find those rare and often rumoured ‘great, cheap wines’, but since I don’t (...and since we’ve got Beau’s right here!), for now, anyway, I’ll probably just have a beer.