McJob...

So yes, I had a McJob. Not proud, but it makes me one of (depending on who you ask) as many as 15% of the North American workforce. I guess it comforts me to know that one out of eight of you probably served at the altar of Ronald at some point in your working life as well. Life, however, is about choices. And though many of us have worked at a McDonalds at some point in our careers, few of us have chosen to stay.



My first restaurant ‘job’ was at Samuel’s Fine Foods—my dad being the Samuel in question, and with our family making up a majority of the staff. The restaurant was dad’s dream—he had wanted it for years. It was a tough road, fraught with challenges, but he loved the very idea of it. He wanted a fine restaurant, beautiful, a celebration of quality and excellence, and with Samuel’s, he had it. The restaurant embodied many of his ideals; as a good Baptist, he chose not to serve alcohol, he didn’t open on Sundays, he also chose the best before the cheapest, and the food was real, made from scratch. Ask him about it today and he still smiles at the memory. I, too, remember that restaurant with the fondness and idealism that only the frosted filter of childhood memory can reproduce. We served orange scented ice tea in heavy goblets and things like juicy steaks, chicken crepes with sherry cream sauce, and huge slices of my mom’s amazing cheesecake. It was, by far, the best food in the world. The building was an old, majestic home, converted for business use. It had chandeliers and wooden floors and we filled it with antique tables and chairs, floral print china, multifold linen napkins and cut glass crystal stemware. There was another person in this story: a guy who became my hero, our restaurant’s chef. I followed him around like a loyal pup—to me, he was an outlaw and a priest; his motorcycle, the leaping flames, and the razor sharp knives were all the forbidden and the beautiful accessories to the palate pleasing sculptures on heavy china that he sent out to be shown and enjoyed in the gallery beyond the swinging kitchen doors. His world—the kitchen—was mystical and inviting. My parents had me bussing tables and refilling glasses; but I was enchanted, I begged the chef to let me learn. He offered me the pit—the dish pit—and I faced a choice: work out front and refill glasses or scrub and scrub and maybe someday learn his magic art. I chose, and I scrubbed until the pots shined. And finally, eventually, he did teach me a little. I was enchanted, and in some ways, I still am. But his cooking was only one thing—he was a talented chef—in the end what I learned most from my parent’s restaurant was from my father. It was how one earns, and deserves, respect.



My parents’ restaurant didn’t make it—neither do most restaurants, I have come to learn. This is sad. Most restaurants are an act of passion and faith, and it sad that such noble intent usually ends so poorly. It leaves us all poorer. Our challenges overwhelmed us—a lack of visible parking, the oil bust, banking issues, and other things...few people who are not small business owners realize what a razor’s edge those of us who are walk in order to open our doors every day. Profit can be an elusive prey, the public’s taste a fickle friend, the bills must be met, the employees paid, and the last one paid, if there’s anything left, is the boss. This is fair—providing jobs and building networks of suppliers are acts that benefit the community; they are noble intentions, and, as they say, no good deed goes unpunished; but it is fair—for in the end, if it works, we also stand to gain the most. A successful business is not just a source of profit—the community it supports also rewards its founders with a more valuable commodity than the money in the bank, it earns them respect. And succeeding in such a difficult business? Perhaps even more so. I’d venture that most small business owners, whether they realize it or not, choose this life because they are seeking this respect, more than even the money.



Respect is a valuable asset. It is hard to come by and easy to lose. But, I should be clear; it is not the respect of others, rather, it is the sense of self respect that is most dear. We are all faced with choices, and the choices we make in business are no different from those in life: how we treat others, whether or not to be good neighbours, whether or not to give of ourselves when we can...Those choices, ultimately, are how we earn the right of self respect.



Here’s where the subject gets tricky...as a lifelong left wing advocate for fair trade, for employee rights, for the environment, for health care, for charity, and with the sincere belief that a community must stand together to be strong—my choices, though slightly different from my father, are nonetheless imbued with my own sense of idealism. Which is why it pains me to admit that some of my feelings in the three years we’ve had this business have made me (like many before me, I’m sure) feel conflicted. I’ll be honest, and perhaps even more honest than I should be, when I say that I sometimes struggle with fair pay and benefits when we can afford neither for ourselves. I’ve even occasionally balked at the money we’ve collected for charity when we could not, sometimes, pay our own bills on time. In those moments, sometimes, I’ve even caught myself empathizing with what I always considered to be ‘the opposition’ or ‘the other’. As I walk that razor, I feel a temptation (but not an attraction) to, well, not try quite so hard. To make a choice and run the restaurant that lots of folks seem to want. A restaurant with cheap food; consistent food, you know, with coca cola, with fries and ketchup. The things McDonalds serves—turn and burn food. Junk food. Drive through food.



A few years after Samuel’s closed, my second restaurant job was at McDonalds. I was informed that I had this job by my juvenile probation officer. He wanted me somewhere where he could keep tabs on me during the day while my folks were at work and I, for reasons that I hesitate to go into (it involved some bad choices...), was not in school. I was 16 years old. There was no mysterious outlaw priest in this kitchen. In fact, by the end of my first shift I was, in effect, a head chef, working the burger station by myself—preparing food that was served to our small percentage of our company’s well documented billions and billions of customers. I steamed buns; I dropped frozen hockey pucks into a machine that was essentially a flat grill sandwich, pushed a button and retrieved the cooked results when the timer blared. I used modified caulk guns to dispense ketchup, mustard, and special sauce. I placed pre-portioned quantities of frozen fries into baskets and pushed more buttons. Over time, I learned how to not sweat the unannounced appearance of busloads of schoolkids, and eventually I learned other things, like that both 5 minutes late and 5 minutes early were transgressions punishable by public humiliation and possible loss of privilege. McDonalds was like a prison camp. Most of us were miserable, but had to be there—the rules were strict and the pay was low, the managers were only months older than us, and the work was as mind-numbingly anti-creative as could be imagined. Trust was nonexistent, to the point that we were forbidden from handling the burgers that were thrown out for being 20 minutes too old; in fact, the managers were invested with the duty of counting those burgers, in the trash can, to make sure that they were not redirected to the tight, polyester pant pocket of an employee’s uniform. They were then taken, at the end of the shift, supervised, to a dumpster which was kept locked. That was just the trash. The rest of our employed minutes were watched just as closely. Employee breaks were letter of the law—fifteen minutes, OFF THE CLOCK, every four hours, 16 minutes was a criminal act, and punishable. Don’t even consider forgetting to clock out. The food was...what food? I never peeled an onion, sliced a tomato, shredded a head of lettuce...All these things arrived, prepared, numbered...Once I was asked to cut a hamburger in half; I had to use a plastic knife from one of the individually wrapped cutlery packages out front.



I shudder now at the memories. It was like being in a war. It was five months of my life when...I learned a lot. McDonalds was very, very good at the one thing that eludes me the most now, consistency. It eludes me for all of the reasons I was so miserable then and struggle so much now. Every day I face the fact that what some customers seem to want most, seem to crave and require of me, is that I provide exactly what McDonalds was so damn good at preparing: a consistent, uniform and tightly controlled product. That today, tomorrow, and six weeks from now, they can walk in, say ‘the usual, Joe’ and get exactly that product that they have gotten so many times before. I have been quoted as saying that consistency is the enemy of the good, and it’s true. This animal urge for a consistent product may have served some important function at a pre-modern point in our evolution, presumably to insure our safety in a diverse world—after all, two mushrooms with just slightly different gill structures can mean delicious...or death...but what function this instinct serves in modern man is difficult for me to fathom. I try to avoid this whole issue by explaining that we are ‘consistently good’ or some such thing, but again and again I find myself being drawn into keeping ‘signature items’ or offering a ‘bar menu’ of easy favorites to satisfy the masses. And every time I do, every time I train an employee to press this timer or use that ¼ teaspoon measure, I find myself slouching towards McDonaldland.



You see, no two onions are exactly alike. No two onions should be exactly alike. Onions, like people, are living things, as are all of the plants, delicious animals, and even the yeasts that ferment our wines and cheese. It is this life, this heart, this soul that feeds us and sustains us. To not acknowledge its presence, well, is to ignore the very core of the idea of sustenance. To treat the ingredients without respect for their individual characteristics is to deny our connection to this vast network of life that is what we are. Consistency and conformity in food is acceptance, even the advocacy of conformity in life and spirit. We do not celebrate consistency in humans (that’s called fascism), so why do we require it of our foods? I am mystified and baffled by this urge. But, sadly, not even immune to it. To me, McDonalds, and all it represents, is such a dark and wicked, soul-less place. But in all honesty, here I am, as human as the rest, with the memory of a McDLT on my lips and knowing that the McRib was a preformed press meat, and still craving its blend of sweet tangy barbecue sauce, onions and pickles. Why is this urge still here?



We yearn for our past. We long to stop time in our happiest moments and savour the lingering sweet taste of youth. The frosted filter of memory works on us all and dilutes our anxieties, polishes the rough edges, and reminds us only of our glory. It helps us to ignore or gloss over the unpleasant truths about things like how and why our food is so cheap, so uniform, and so consistent...and things like why our best attempts sometimes fail. I remember my parent’s restaurant as a paradise—but an honest retelling will admit that some of my dad’s idealistic choices helped to speed his restaurant’s decline and that ultimately, the paradise collapsed when the chef, my ‘hero’, ran off with the night’s receipts and the banks came knocking on our door. We lived lean for years after that, bankrupt and almost beaten. And like it or not, it was during those years that McDonalds always paid my check with the same timeliness and efficiency that they required of me. My heart pulls me to Samuel’s but my head, well, Ronald, sometimes it pulls me to you.



So if my head is right, if the ‘customer is always right,’ why struggle? Why not succumb to the machine? Sysco or Tannis will, no doubt, sweep in today, if I call, and they will be happy to fill my orders post haste with a ten percent discount across the board if I am willing to give up the fight, quit trying to serve local and small farm organic food, if I am willing to order exclusively from big agri-business factories that have done their diligence, commodified, and sucked all the heart out of everything they do in order to provide a cheap, consistent product.



Well that’s where we come back to the question of respect. You see, if I make that call, if I ‘give up’, then tomorrow, I’ll have to admit that the respect I sought to earn wasn’t for something I believed in, but for something, well, less than noble. I’ll have to face the fact that my success was gained not by investing in my community, but by giving up on it. I guess it all comes down to a simple fact. Life is about choices. Some folks choose the consistent. I consistently choose the variety, the individual, and the good; things with a live heart & soul behind them. And, if I’m lucky, well then maybe I’ll even be consistently good.



My father faced similar choices and his restaurant failed. But in the end, he chose right, he did the right thing, and he left with his well earned self respect intact.



So yes, I had a McJob. And I had a hero, and no, it wasn’t the chef, and it wasn’t Ronald McDonald...it was the guy I still, and will always, respect: my dad.